Case Study #4
Leading Coding Education Company Expands Through Unit Franchising in India
Background:
Our esteemed client is coding for kid's company with a strong global presence in over 30 countries, originating from Eastern Europe. Their objective was to introduce their specialized coding curriculum to the Indian market through unit franchising.
Challenge:
The primary challenges involved navigating the complexities of franchising in India and ensuring the selection of franchisees who met the client's high standards.
Solution:
IME played a pivotal role in facilitating the client's market entry and expansion in India with its unparalleled expertise:
- Market Assessment: Conducted comprehensive research to identify the most lucrative regions for the franchise model.
- Franchise Structuring: Provided insights into the legal and operational nuances of establishing a unit franchise in India.
- Franchisee Identification & Onboarding: Leveraged our extensive network to source and vet potential franchisees, ensuring they met the client's stringent quality requirements.
- Operational Assistance: Offered ongoing support in logistics, training, and marketing to ensure a successful launch.
Results:
Through unit franchising, we successfully expanded the client's brand and established multiple franchises in key regions across India. We achieved full legal and operational compliance in all setups, enabling a seamless entry into the Indian market.
Future Plans:
IME remains an ongoing strategic partner, providing continual market insights and operational support to sustain and further grow the client's presence in India.
Discover how IME's tailored strategies and data-driven approach can help your business achieve similar success in India. Contact us today.
