Case Study #1
Expansion of a Leading Educational Research Company into India
Background:
Our client is a pioneering educational research organization established in 1997, with a strong focus on enhancing student learning experiences. They offer a wide range of services, including professional development and curriculum services specifically tailored for K-12 schools.
Challenge:
The company set its sights on expanding its presence in India's thriving education market. The primary objectives were to introduce a trainer certification model and establish both Direct Sales channels to teachers and K-12 schools, as well as a B2B implementation partner network.
Solution:
Leveraging our expertise in the Indian education sector, IME developed a comprehensive market entry strategy for the client. We assisted in the following key areas:
- Trainer Certification Model: We designed and implemented a robust trainer certification model to validate and enhance the quality of educational services offered.
- Direct Sales Channel: Utilizing our extensive database of over 50k teachers and 11k K-12 schools in India, we executed targeted direct sales efforts.
- B2B Partner Network: Leveraging IME's vast business network, we identified and engaged potential B2B partners for wider service distribution.
Results:
The outcomes of our collaboration were as follows:
- Successful establishment of the client's trainer certification model, resulting in increased credibility and market trust.
- Effective Direct Sales strategy, leading to the engagement of a significant number of teachers and K-12 schools.
- Formation of a robust B2B partner network, providing a strong foundation for long-term success in India.
Future Plans:
Our ongoing relationship with this esteemed client involves continuous strategic planning, operational support, and market research to adapt to the dynamic education landscape in India.
By focusing on speed, efficiency, and a results-driven approach, IME is proud to contribute to our client's successful market entry and ongoing expansion in India.
For more information on how IME can support your business, please don't hesitate to get in touch.
