Case Study #2
Expanding Unit Franchise in India for a Global Leader in After-School Learning Programs
Background:
Our client is a highly esteemed brand in the education sector, renowned for operating one of the world's largest after-school learning programs with over 4.2 million students across 49 countries. With a strong presence as a franchise business, they aimed to further expand their reach in India's extensive education market.
Challenge:
The primary objective was to develop the client's Unit Franchise model in India while upholding the brand's global standards of quality and performance.
Solution:
Leveraging IME's profound understanding of the Indian education market and franchise models, we devised a targeted expansion strategy:
- Franchise Model Adaptation: We localized the global franchise model to align it with the unique needs and opportunities within the Indian market.
- Market Analysis: Through conducting an extensive market analysis, we identified key cities and regions for successful franchise establishment.
- Legal and Regulatory Guidance: Our expert advice ensured smooth franchise operations in compliance with Indian laws by guiding local legal requirements.
Results:
- Multiple Unit Franchises were successfully launched across significant Indian cities, further strengthening the client's brand presence in the country.
- Our strategic choice of locations contributed to a high level of local market penetration for the new franchise units.
- We ensured compliance with all local laws and regulations, enabling hassle-free business operations.
Future Plans:
As our esteemed client's relationship grows, IME will continue to provide ongoing strategic consultation, market research, and operational support, ensuring sustained success in the Indian market. Our data-driven approach and focus on rapid revenue generation have played a pivotal role in facilitating the client's expansion in India's vibrant education sector.
For more information on how IME can help your business thrive in India, please feel free to contact us.
