India’s education sector is undergoing a massive transformation, making it one of the most attractive markets for global education solutions. With 1.5 million schools, 45,000+ higher education institutions, 60,000+ skill development centers, and a booming corporate training sector, the demand for innovative, globally benchmarked education solutions is at an all-time high.
From curriculum solutions and ed-tech platforms to skill-based training programs, global providers that understand India’s unique education landscape have a higher success rate.
Here’s what sets them apart:
1. Alignment with India’s Education Reforms (NEP 2020 & Beyond)
The National Education Policy (NEP) 2020 has reshaped India’s education landscape, emphasizing experiential learning, skill-based education, digital integration, and internationalization. Global education solutions that align with these priorities see greater adoption.
Example: We Skoolhouse, an international early years program inspired by Reggio Emilia, successfully entered India by aligning with NEP’s play-based and activity-driven learning approach.
Johnnie Max, a global oral language development program, gained traction in India by adapting its multilingual approach & Nat-Geo showcased Wildlife Images to meet the needs of early years literacy in Indian preschools.
2. High Demand for International Curriculum & Pedagogy
Indian schools are rapidly integrating IB, Cambridge, and other international curricula, creating a demand for high-quality, globally recognized curriculum solutions, assessments, and teaching methodologies. The number of schools offering international curricula has risen significantly from 708 schools in 2017-18 to 923 in 2023-24. The market for international curriculum schools is expected to reach $14.67 billion by 2030, growing from $9.09 billion in 2021. This growth represents a Compound Annual Growth Rate (CAGR) of approximately 8.3% from 2021 to 2030.
Example: The International Curriculum Association (ICA) successfully expanded in India, offering IEYC, IPC, and IMYC programs to international and private schools.
3. EdTech Boom & Rising Digital Learning Adoption
India has one of the fastest-growing ed-tech markets, with over 500 million internet users and a massive shift toward hybrid learning. Global education solutions that leverage AI, gamification, and adaptive learning have an advantage.
Example: Mastory, a CBSE-aligned video game-based maths platform, entered India with an engaging, interactive approach that resonated with digitally savvy students and teachers.
Smarty Kids, Europe’s largest mental arithmetic franchise, gained success in India by leveraging its interactive abacus-based learning platform for cognitive skill development.
Number Hive, the innovative Maths Strategy Game, gained momentum by offering interactive, visually engaging learning experiences improving critical thinking and problem solving skills to Indian students.
4. Cost-Effective & Scalable Business Models
Price sensitivity plays a crucial role in India. Successful global solutions offer flexible pricing, localized business models, and scalable distribution strategies to cater to both premium schools and budget-conscious institutions.
Example: MathsWatch, a UK-based IGCSE math revision platform, adapted to India’s cost-conscious education sector by offering affordable licensing for schools and tuition centers.
5. Government Support for International Education Collaborations
The Study in India, Digital India, and Skill India initiatives encourage foreign partnerships in curriculum, ed-tech, and skill-based training. International education providers aligned with these initiatives find smoother entry.
Example: Several UK-based institutions, including Earth Cubs, have partnered with Indian schools to integrate sustainability education, helping students develop environmental awareness aligned with UN’s Sustainable Development Goals.
6. Growing Demand for Skill Development & Corporate Training
India’s workforce needs industry-relevant training. With 60,000+ skill development centers and rising corporate L&D budgets, global solutions focused on professional upskilling, AI, and leadership training are gaining rapid adoption.
Example: Uxcel, a global UX/UI skilling platform and recognized by G2 as 2025 Best Software, successfully entered India by targeting corporate workforce to upskill them, provide certification and hence keep the workforce updated with industry’s latest skills.
7. Strong Aspirations for Global Education & Career Readiness
India is the second-largest source of international students, with over 1 million Indian students studying abroad. There’s a growing demand for global preparatory programs, Social Emotional Learning (SEL), soft skills training, and international career readiness solutions.
Example: Better Together Cubed (BT3), a CASEL SELect-certified Social-Emotional Learning (SEL) program, has helped Indian students build emotional intelligence and adaptability—critical skills for success in global education and careers.
8. Local Partnerships Drive Faster Market Entry
International education solutions that collaborate with Indian distributors, resellers, and implementation partners gain a competitive edge in market entry, sales, and local adaptation.
Example: Logiscool, a global AI coding academy for kids, successfully expanded in India by forming reseller partnerships with K-12 schools and after-school learning centers.
Better Together Cubed (BT3) has also successfully penetrated the Indian schools with their Global recognized SEL curriculum via Reseller Partnerships and SEL Counsellors.
9. Success Stories & Proven Impact Build Trust
Indian decision-makers—whether school administrators or corporate learning heads—trust education solutions backed by real-world case studies, testimonials, and impact assessments.
Example: OneHE, a global faculty development platform consisting of course content created by 300+ global subject experts, gained traction in India by demonstrating its impact on improving university teaching methodologies worldwide.
10. End-to-End Market Entry Support Makes a Difference
Expanding into India can be complex. Global education solutions that work with market entry experts receive procurement support, regulatory guidance, branding assistance, and sales acceleration—ensuring long-term success.
India Market Entry (IME) has facilitated 20+ global education solutions in India, offering business development, reseller partnerships, and customer acquisition strategies for leading international education brands.
Final Thoughts: Seizing the Opportunity in India
India’s education market presents unmatched opportunities for global education providers. However, success depends on understanding local needs, aligning with reforms, leveraging technology, and forming strategic partnerships.
At IME, we specialize in helping international education providers establish a strong, sustainable presence in India. Whether you’re looking to launch a curriculum, an ed-tech platform, or a corporate training program, we provide end-to-end market entry support to ensure maximum impact.
Are you ready to bring your global education solution to India?
Let’s make it happen. Connect with us at www.indiamarketentry.com
