On March 4th, 2024, Kido Education, a UK-based chain that provides modern early education in India, the US, the UK, and China, announced it had acquired Amelio Early Education, a top preschool and daycare operator in India. This deal makes Kido one of the few non-franchised players in India’s early childhood education market, offering parents and families its award-winning teaching methods and top-notch standards. This acquisition is a key step for Kido International as it looks to meet the increasing demand for quality early childhood education in India.
Strategic Importance of Acquiring Amelio
Amelio has a strong presence in the Indian preschool market, known for its quality education and child-centric approach. By acquiring Amelio, Kido aims to:
1. Expand Geographic Reach
The acquisition allows Kido to extend its geographic reach across India, tapping into new markets and reaching a larger number of families. Kido and Amelio’s combined network will now expand to 39 centres across India in different cities including Chennai, Bangalore, Hyderabad and Gurugram. This is following a fundraise of $7.5mn led by Singapore-based Tanas Capital.
2. Leverage Local Expertise
Amelio’s deep understanding of the local market dynamics and regulatory environment provides Kido with valuable insights and expertise to navigate the Indian education landscape effectively.
3. Enhance Service Offerings
The integration of Amelio’s programs and methodologies with Kido’s innovative curriculum will enhance the overall service offerings, providing a superior learning experience for children.
Why is India the Best Place for Preschool Business Expansion?
India presents a unique and promising opportunity for international preschool operators. Several factors contribute to India’s attractiveness for business expansion in the preschool sector:
1. Growing Demand for Early Childhood Education
The Indian preschool market is expected to grow at a compound annual growth rate (CAGR) of 11.3% from 2021 to 2026, driven by increased parental awareness of the importance of early childhood education and a rising middle-class population.
2. Favorable Demographics
India has one of the world’s largest young populations, with approximately 28% of its population under the age of 14. This demographic dividend creates a substantial demand for preschool education.
3. Rising Disposable Incomes
The growing disposable incomes among Indian families have led to higher spending on quality education. Parents are increasingly willing to invest in early childhood education, recognizing its long-term benefits.
4. Government Initiatives
The Indian government has implemented several initiatives like to promote early childhood education, such as the National Education Policy (NEP) 2020, which emphasizes the importance of foundational learning and aims to universalize early childhood care and education by 2030. SWAYAM (Study Webs of Active Learning for Young Aspiring Minds) and Digital India, a comprehensive program aimed at transforming India into a digitally empowered society and knowledge economy.
Milestones Achieved by Kido in India
Since its entry into the Indian market in 2020, Kido International has achieved several significant milestones:
1. Establishment of Multiple Centers
Kido, London’s top-rated preschool and daycare chain, is now in India, with centers in Bangalore, Pune, Hyderabad, Trivandrum, Chennai, Mumbai, & Gurugram.
2. Innovative Curriculum
Kido has introduced an innovative curriculum that blends the best global practices with local cultural values, ensuring holistic development for children.
3. Community Engagement
Kido has actively engaged with local communities, organizing workshops and events for parents and caregivers to create awareness about the importance of early childhood education.
Conclusion
The acquisition of Amelio by Kido International is a significant step towards consolidating its position in the Indian preschool market. With India’s favorable demographics, rising demand for quality education, and supportive government policies, Kido is well-positioned to drive growth and make a meaningful impact on early childhood education in India.
