Edthena Arrives in India: A New Chapter for Teacher Growth Begins
Imagine a world where every teacher has a coach… not just once a year, but whenever they need one. That vision is now a reality for India.
From a Simple Idea to Global Impact
In 2011, Adam Geller – a former science teacher, stood in front of his classroom and asked himself a question that would change his life:
“What if teachers could get meaningful feedback on their teaching – on demand?”
This question became the seed for Edthena, a company that would go on to pioneer video-based teacher coaching across the U.S. Over the next decade, Edthena helped thousands of teachers reflect on their classroom practice and improve instruction-backed by research, video, and actionable feedback.
But as schools grew and needs shifted, a new challenge emerged:
How do you deliver high-quality, personalized coaching to every teacher at scale?
Let’s introduce AI Coach by Edthena.
What is AI Coach?
Launched in 2022, AI Coach is the world’s first fully self-guided, AI-powered instructional coaching platform.
Instead of waiting for a mentor or workshop, teachers simply upload a classroom video, and the AI Coach walks them through a powerful, research-based cycle of improvement:
- Analyze: Review the lesson with smart observation prompts
- Reflect: Identify growth areas and set goals
- Enact: Create a customized action plan using curated resources
- Impact: Measure the change and plan the next steps
It’s personalized. It’s private. It’s self-paced.
And now, it’s available to every teacher in India.
Why India? Why Now?
India has over 9.5 million teachers and serves more than 265 million students across diverse educational boards (CBSE, ICSE, State, IB, Cambridge). Yet, many schools, especially beyond the metro cities struggle to access:
- Consistent, high-quality instructional coaching
- Affordable and personalized teacher development
- Scalable systems for improving classroom instruction
At the same time, India’s National Education Policy 2020 (NEP 2020) makes it clear: empowering teachers is non-negotiable.
“A teacher must be at the center of the fundamental reforms in the education system.” – NEP 2020
This makes the arrival of AI Coach in India perfectly timed.
Whether you’re a school leader in a metro city or a rural teacher in Tier-3 India; AI Coach puts a virtual mentor in your pocket.
Built on Science. Powered by Insight.
AI Coach is not just smart, it’s evidence-based. The platform is built on the Improvement Science framework developed by the Carnegie Foundation and holds a U.S. patent (No: US 12,106,126 B2) for its innovative coaching process.
Teachers using AI Coach have access to structured support in key skill areas:
- Checking for understanding
- Classroom management
- Positive student-teacher relationships
- Group discussions and questioning
- Differentiation and feedback
- And Science of Reading strategies for PreK to Grade – 12
Each teacher selects their own growth focus, making every cycle relevant and meaningful.
Teacher-First. Privacy-First. Impact-Driven.
One of the biggest fears in teacher development is judgment.
AI Coach is designed to remove that fear:
- Teachers’ videos and reflections stay private, always
- No need to schedule meetings or worry about observation anxiety
- Admins can see engagement data, but not personal content
- Every coaching cycle earns a Professional Development Certificate (2 hours)
This balance of autonomy and accountability makes AI Coach not just a tool – but a partner in growth.
Globally Recognized. Trusted by Thousands.
AI Coach has been recognized for its innovation and real-world impact:
- TIME’s “Top EdTech Companies in the World” – 2025
- SmartBrief Innovation Awards in AI – 2024
- EdTech Breakthrough Award – 2022
- Tech & Learning Award of Excellence – 2023
“It’s a fantastic resource… leverages AI for self-observation and action planning.”
– LaTricia Clark, 2023-24 Teacher of the Year, USA
“Teachers can see themselves the way their students do. It’s truly transformational.”
– Instructional Coach, Spokane Public Schools
Brought to India by India Market Entry (IME)
India Market Entry (IME) is proud to be the official partner for Edthena in India. IME will lead onboarding, training, and local support – ensuring that schools, coaching centers, and educational institutions across the country can confidently adopt and implement AI Coach.
Whether you’re a progressive school in Mumbai, a network of rural academies in Rajasthan, or an education startup in Bengaluru – AI Coach is built to fit your goals, curriculum, and teaching context.
Ready to Experience the AI Coach?
AI Coach by Edthena is more than just technology; it’s a movement to empower teachers, reduce professional isolation, and bring reflective practice into every classroom.
Are you ready to be part of that change? Mail to contact@indiamarketentry.com and Book a demo today with IME.
In a country as diverse and ambitious as India, the future of education depends on empowered teachers.
With AI Coach, we’re no longer waiting for coaching to reach every school.
We’re taking it there, TODAY.
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India Market Entry (IME) is a boutique consulting firm specialising in assisting global education stakeholders to navigate India’s vibrant education sector. IME’s core competency is strategic business development.
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