Doodle Productions Lands in India: Welcome to the World of Messy, Science & Stories!

What happens when a curious blue creature named Messy Monster starts asking big questions?
Where does my bathwater go? Why do I have hiccups? Can bees talk to each other?
These questions don’t just spark answers – they ignite adventures.
And now, those adventures are coming to children across India.
Say Hello to Doodle Productions - Now in India!
India Market Entry (IME) is delighted to welcome Doodle Productions – the creative powerhouse behind the globally beloved OKIDO universe – to India. A land already full of storytellers, inventors, and mini-scientists now meets a brand that has been fueling young imaginations across 96+ countries.
Doodle Productions is not a curriculum. It’s not a syllabus.
It’s a wonder machine – disguised as a magazine, an app, a game, a story, a scribble.
What Is the OKIDO Universe?
Imagine a world where…
- Dinosaurs and doodles share the same page
- Robots and rainclouds explain themselves
- The human body throws a party, and your hiccups become a mystery to solve
- Dinosaurs and doodles share the same page

That’s OKIDO. It’s science through storytelling, technology through play, art through curiosity – all designed for children aged 3 to 7.
At the heart of this universe is Messy Monster – a wildly curious, sometimes clumsy, always loveable character who asks the questions kids are too shy or too wild to ask.
Creativity Meets Credibility
Behind the magic of OKIDO is a team of scientists, artists, illustrators, and educators – led by Dr. Sophie Dauvois PhD, a scientist and educator, and Rachel Ortas, a celebrated children’s illustrator and artist.
Together, they’ve built a world that combines play with purpose.
OKIDO has collaborated with institutions like:
- The BBC
- Imperial College London
- British Science Association
- And now… India
What Comes With OKIDO?
Each month, young learners get:
- A beautifully illustrated magazine bursting with STEAM stories, games, poems & experiments
- A digital app full of interactive activities that turn screen time into learning time
- A YouTube show where science comes to life through animated storytelling
- Printable posters, hands-on kits, and doodle pages that bring classrooms and homes alive with wonder
It’s not just learning. It’s a monthly delivery of “Wow!”

Why India is the Perfect Playground
India has always been home to big questions and small scientists. From asking “Why is the sky blue?” to building volcanoes in shoeboxes, Indian children are full of energy, ideas, and imagination.
Now, they have a new friend: Messy Monster.
He doesn’t give lectures. He makes messes. He draws, he wonders, he explores — just like the children he inspires. OKIDO fits naturally into homes and schools across India that believe in:
- Learning through play
- Curiosity over cramming
- Stories that teach without preaching
A Peek Inside the Classroom
“The first time our class met Messy Monster, we didn’t want to say goodbye. Every child was asking more questions than we had time to answer. That’s when I knew it worked.”
— Educator, Early Years Program
“I would like to sincerely CONGRATULATE you and your team for producing such an outstanding magazine for 3-7yr old children! As a retired Headteacher, I have been exceedingly impressed month after month, of the extremely high standard of interesting, vibrantly presented and entertaining content of your OKIDO magazines!”
– Headteacher, Wisdom International School
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As the official partner for Doodle Productions in India, India Market Entry (IME) is helping bring this magical world to:
- Classrooms (Pre-Nursery to Class 2)
- Daycares, Activity Centres, and Story Corners
- Curious parents looking to add meaningful learning at home
With localized support, pan-India access, and a mission to make global education creatively accessible, IME is proud to champion this launch.
Ready to Explore the World of OKIDO?
Because the best way to learn about gravity…
is to let Messy Monster jump off a cloud and figure it out mid-air.
Let the curiosity begin. Let the questions run wild.
India, meet OKIDO — your new guide to the messy, marvellous, and magnificent world of science.

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India Market Entry (IME) is a boutique consulting firm specialising in assisting global education stakeholders to navigate India’s vibrant education sector. IME’s core competency is strategic business development.
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